Privacy Policy

Last Updated: July 15, 2018

This privacy policy describes what personal information we collect about you directly or via third parties, how we use it, and the rights you have in relation to that collection and usage.

By "personal information" we refer to information collected or held by Cloud Robot LLC, that identifies and relates to you as an individual.

SimpleHeatmaps is a service that provides websites analytics services to help understand customer behavior.

Data protection laws, regulations, and directives in certain jurisdictions distinguish between the rights and responsibilities of “Controller(s)” of personal information or data (“Information”), from those who are “Processor(s)” of such Information or data on the applicable controllers’ behalf. SimpleHeatmaps is generally the controller of Information that it collects from and about the persons and entities who are visiting Our Website (“SimpleHeatmaps Visitors”), and this Privacy Policy applies to SimpleHeatmaps Visitors.

Moreover, SimpleHeatmaps provides services to commercial persons and entities (each, a “Client” and collectively, “Clients”), who, in turn, own and operate their own websites or mobile applications (“Client Site(s)”), and who wish to utilize our code, software and services, and reports (the “Service(s)”) to analyze how third party visitors to their Client Sites (“Client Site Visitor(s)”) use, interact with, and engage their Client Sites. The applicable Clients are the Controllers of Information collected from their Client Site Visitors, whether or not such information is accessed, analyzed, or otherwise utilized by or on behalf of the Client via the Service (“Client Visitor Information”); SimpleHeatmaps is not the Controller of such Client Visitor Information. SimpleHeatmaps is the ‘data processor’ for the Client. This Privacy Policy applies to the use of Services by our Clients. However, this Privacy Policy does not apply to the Client Sites themselves, nor to any Client Visitor Information. For any questions regarding the privacy, security, or other practices or policies on the Client Sites, please contact the applicable Client.

Information we collect and process for our own use

We gather and use personal information in the following circumstances.

When you register as a SimpleHeatmaps customer

As part of the registration process, we will collect information required to set up a SimpleHeatmaps account including your name, email address, and phone number. We may also collect credit card payment information from clients if payment is required.

We use Stripe as our payment processor and no credit card information is stored directly by SimpleHeatmaps.

When you use our website

We use Google Analytics to track the usage of our website. Google Analytics does not collect any personal or sensitive information. We use the data collected by Google Analytics to give us a better understanding of website usage such as how many visitors use our website and which web pages they visit.

We use SimpleHeatmaps on our website to help us understand the behavior of our website visitors. SimpleHeatmaps will collect information such as the details of mouse movements, page scrolling and click activity of individual visitors. SimpleHeatmaps may also record data entered into our website forms. We use the data collected by SimpleHeatmaps to understand user behavior and improve the user experience of our website.

Where we need to collect Personal Information by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.

Information we collect for our clients as a data processor

SimpleHeatmaps is a website analytics service that enables our clients to understand how their Clients use their website.

We do not permit the recording of PCI data by our clients. Any data stored by SimpleHeatmaps on behalf of our clients is exclusively for their own use.

We do not sell, share or use the data recorded for clients by SimpleHeatmaps ourselves or with any other third-party organization.

The information collected is stored and managed within our secure infrastructure which includes physical, hardware and software-based security. Access to the information we collect is carefully controlled and restricted to authorized individuals only.

Our clients have access to the information collected from their customers only via SimpleHeatmaps. Client access to the data gathered by SimpleHeatmaps is restricted to defined, individual user accounts through our website only though SSL encryption.

Use of Cookies by the Service

As described in our Cookie Policy, the SimpleHeatmaps utilize first-party cookies (small text files that SimpleHeatmaps stores locally on a Client Site Visitor’s device) on Client Sites for one or more of the following purposes: to help identify whether a Client Site Visitor is a first time visitor, or has visited previously (provided that we will not store identifiers that can be used to personally identify such Client Site Visitors); assess usage patterns and perform traffic analysis; identify preferences; diagnose problems with our Service; analyze trends; and otherwise administer SimpleHeatmaps products and services. Cookies placed by SimpleHeatmaps on the computers of Client Site Visitors do not include Personally Identifiable Information such as name, phone number, e-mail address or mailing address, nor does SimpleHeatmaps link cookies to such Personally Identifiable Information on our servers or databases.

Data Protection Officer

To ensure we continue to monitor our obligations under Data Protection Legislation and comply accordingly, Cloud Robot LLC has appointed a Data Protection Officer who coordinates all matters of data protection across the entire organization and can be contacted by emailing

Transfer of data outside of the European Union

We shall not transfer any Personal Information to any country outside of the European Economic Area unless we ensure that such Personal Information is subject to an adequate level of protection and appropriate legal safeguards in accordance with Data Protection Legislation. If you wish to access your Personal Information, we will inform you of the transfers we make (if any) and the legal safeguards we have employed to ensure the ongoing security and protection of your data.

SimpleHeatmaps uses an AWS hosting system based in the US West region. The transfer of this personal information is governed by the EU-US Privacy Shield Certification which provides an adequate safeguard for the transfer of personal information to a third country outside of the EU.

Policy Concerning Children Under Age of 16

SimpleHeatmaps does not knowingly or intentionally collect Personally Identifiable Information from children under 16. If we learn that we have Personally Identifiable Information of a child under age 16, we will remove it. If you believe we have Personally Identifiable Information about a child under the age of 16, please notify us at

Changes to this Privacy Notice

We may change this Privacy Notice at any time to ensure it always accurately reflects the way we collect, use and safeguard your Personal Information.

Please check this notice from time to time to ensure you are aware of any updates we may have made to our Personal Information handling practices. The date of the changes will be listed in the ‘Last updated’ section below. We will endeavour to notify all of our current clients of any updates to this notice via email and we will post the relevant announcement on our website homepage.

Contact us

Please contact us at if you have any questions, comments or requests regarding this Privacy Notice.