Here are a list of commonly used terms and how they are used in web analytics.
There are a number of tools you can use to collect & analyize your website data.
Abandonment – Percentage of users who start a process and do not convert.
Affiliate Marketing – A program where others (users/websites) can sell products on your belalf.
Bounce Rate – Percentage of users who visit (and immediately leave) a specific page.
Click Through Rate – Percentage of ad impressions that were clicked on.
Conversion – The completion of a desired number of steps (such as the steps necessary to purchase a product).
Conversion funnel – The discrete sequence of steps necessary for a conversion.
Entry Page – The page first visited when a user browses a website.
Exit Page – The last page visited when a user browses a website.
Heatmap – A visualization of data collected. Click heatmaps indicate what users click on. Attention heatmaps indicate what users look at. Scroll/Reach heatmaps indicate what users see on your site.
Impressions – Then number of eyeballs that saw an ad, page, etc.
Keywords – Terms used to search on search engines as well as bid for to advertise on search engines.
Organic Search – Free search results for a website based on factors such as relevance that result in a click through.
Path Analysis – How users navigate a website.
PPC – Pay per click is where the advertisers pay (Google, Overture, Bing, etc) for every click on an ad.
Referrer – Where a user came from (From Google, to your website).
Return Visitor – A user has previously visited your website.
Session – What a user did during a website visit (the pages they visited, etc).
Web Analytics – Collecting and analyzing data from a website to help improve the website’s objective.